with the creative director of the Parisian house of Balmain, Olivier Rousteing. Along with model Jourdan Dunn, they were all dressed in Balmain x H&M revealing the first pieces from the designer collaboration (screams).
H&M announced that the line would appear in H&M stores this Fall.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
The collection will hit the stores November 5, and will feature clothing and accessories for both women and men. Are you you excited for #HMBalmaination? Comment below.