Spring may be on it's way out with Fall just around the corner but every season has room for shoe shopping. Last night I attended the grand opening of 'Call It Spring' Aldo Groups' latest collection. Call It Spring targets 15- to 30-year-old consumers consisting of less expensive and younger line of men’s and women’s shoes and handbags with shoes priced from $29.99 to $69.99, and handbags, $25 to $30. The opening held at New York's Manhattan Mall was filled with bloggers, writers, and fashionistas. For a behind the scene look at what went down, check out the video I made below.
If your not planning a trip out to NY anytime soon, no worries, the brand is scheduled to roll out to 100 JC Penny stores and jcp.com, as well as to 500 more stores in fall 2011. I love Aldo shoes and I was excited to hear about this more affordable line.
an affordable line? that's awesome! love aldo!
ReplyDeletecool video...its not really new... we've had this store in canada ( yes aldo is canadian) forever (here its just called 'spring' but they had to change it because that name was taken already in the states) and they've always been on the canadian website...its cool that theyre expanding so much though...i remember hearing about this a while ago... the only thing is that spring shoes arent as comfortable as the aldo ones...
ReplyDeleteSuper excited! finally affordable! =)
ReplyDeleteYay!
ReplyDeleteLooks like a fun event!
ReplyDeleteI wish they open in Indonesia!