Spring may be on it's way out with Fall just around the corner but every season has room for shoe shopping. Last night I attended the grand opening of 'Call It Spring' Aldo Groups' latest collection. Call It Spring targets 15- to 30-year-old consumers consisting of less expensive and younger line of men’s and women’s shoes and handbags with shoes priced from $29.99 to $69.99, and handbags, $25 to $30. The opening held at New York's Manhattan Mall was filled with bloggers, writers, and fashionistas. For a behind the scene look at what went down, check out the video I made below.
If your not planning a trip out to NY anytime soon, no worries, the brand is scheduled to roll out to 100 JC Penny stores and jcp.com, as well as to 500 more stores in fall 2011. I love Aldo shoes and I was excited to hear about this more affordable line.