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Levi'sR Jeanswear Introduce Levi'sR Curve ID

Sunday, August 22, 2010
Thursday night Levi kicked off it's 'Levi'sR Curve ID' event in Manhattan. The event was a blast! Nothing like a great pair of jeans, right? The one thing I hate shopping for is jeans. They never seem to fit just right. You pick a few out, walk to the dressing room and say a prayer before you attempt to try it on. When they don't fit, it's the ultimate frustration, when they do fit it's a sigh of relief.

Levi has the right idea, "It's about shape, not size." I couldn't agree more. Women have different proportions, shapes and sizes - it's tough sometimes to find a jean that fits your body the way that you'd like. Levi is offering three custom fits of the new line — Slight, Demi and Bold Curve. So, what's your Levin's Curve ID?


Levi’s® Fit and Curve ID expert, Kris Tulin is measuring one of the demo models, the Levi’s® Curve ID fit program is designed to consider a woman’s body shape and degree of curve, as opposed to just her waist measurement alone.




Photo Credit: Phillip Angert



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11 comments on "Levi'sR Jeanswear Introduce Levi'sR Curve ID"
  1. I heard about this and am really interested to see if it actually is a better fit/easier fit than other brands...I'm so tired of the constant struggle to find a well-formed pair of jeans. Looks like it was a great event!

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  2. That looks interesting, really love the idea!

    Adèle – http://moltocuriosa.com

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  3. I need a pair of white and gray jeans. I hope this finally fits my true curves insted of making my butt look flat and boxy.

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  4. That is such a great idea. I tried on a regular pair of levi's before because,I heard they fit well. Unfortunately, they didn't suit my body type. I'm going to try again with this new jean sizing.

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  5. I love levi's jeans they fit really well!
    this is a really good idea :)

    ciaraspeaceloveandstyle.blogspot.com

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  6. I just read an article about this and am dying to try it out, particularly since I HATE looking for jeans and therefore never wear them! It seems nearly impossible to find a pair that both fit perfectly AND look good on . . . maybe this new project will be revolutionary? I heard they're coming up with a 4th body type in December, and that then the prediction will be that their jeans will work for 96% of women--we'll see!

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  7. I heard about those jeans. They look fantastic.

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  8. I can't wait to get my hands on a pair of these. I have been seeing ads all in september mags...

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  9. This is GENIUS!! I can't wait to try them on!!

    http://www.glamlatte.com

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  10. I already love the fit of Levi's... they are the only jean I have been wearing for a while now.

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  11. it's about time more mainstream design houses are catching on. Jeans shopping is a pain for me, and i have a generally straight figure. So I can imagine that women with curvier figures are happy to hear about this :)

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